VIA Signature Strengths

Used extensively in coaching and developed in Positive Psychology the VIA Signature Strengths groups 24 specific strengths under six broad classes that consistently emerge across history and cultures: Wisdom, Courage, Humanity, Justice, Temperance, and Transcendence.

By providing a common vocabulary of measurable positive traits this instrument lays a foundation for the development of the basic and core human strengths.

The VIA Signature strengths provide a basis for developing self awareness, coaching and for assessing the position and relative values of Goals to the individual. The VIA Signature Strengths has ben made available online at no cost. We are happy to facilitate any individual or group who wish to take the VIA, and often use this profile as an introduction to the coaching process at nil fee.  

The VIA Signature Strengths Explained

Wisdom and Knowledge

Cognitive strengths that entail the acquisition and use of knowledge.

  1. Creativity [originality, ingenuity]: Thinking of novel and productive ways to conceptualize and do things; includes artistic achievement but is not limited to it
  2. Curiosity [interest, novelty-seeking, openness to experience]: Taking an interest in ongoing experience for its own sake; finding subjects and topics fascinating; exploring and discovering
  3. Open-mindedness [judgment, critical thinking]: Thinking things through and examining them from all sides; not jumping to conclusions; being able to change one’s mind in light of evidence; weighing all evidence fairly
  4. Love of learning: Mastering new skills, topics, and bodies of knowledge, whether on one’s own or formally; obviously related to the strength of curiosity but goes beyond it to describe the tendency to add systematically to what one knows
  5. Perspective [wisdom]: Being able to provide wise counsel to others; having ways of looking at the world that make sense to oneself and to other people.


Emotional strengths that involve the exercise of will to accomplish goals in the face of opposition, external or internal.

  1. Bravery [valor]: Not shrinking from threat, challenge, difficulty, or pain; speaking up for what is right even if there is opposition; acting on convictions even if unpopular; includes physical bravery but is not limited to it
  2. Persistence [perseverance, industriousness]: Finishing what one starts; persisting in a course of action in spite of obstacles; “getting it out the door”; taking pleasure in completing tasks
  3. Integrity [authenticity, honesty]: Speaking the truth but more broadly presenting oneself in a genuine way and acting in a sincere way; being without pretense; taking responsibility for one’s feelings and actions
  4. Vitality [zest, enthusiasm, vigor, energy]: Approaching life with excitement and energy; not doing things halfway or halfheartedly; living life as an adventure; feeling alive and activated.


Interpersonal strengths that involve tending and befriending others.

  1. Love: Valuing close relations with others, in particular those in which sharing and caring are reciprocated; being close to people
  2. Kindness [generosity, nurturance, care, compassion, altruistic love, “niceness”]: Doing favors and good deeds for others; helping them; taking care of them
  3. Social intelligence [emotional intelligence, personal intelligence]: Being aware of the motives and feelings of other people and oneself; knowing what to do to fit into different social situations; knowing what makes other people tick.


Civic strengths that underlie healthy community life.

  1. Citizenship [social responsibility, loyalty, teamwork]: Working well as a member of a group or team; being loyal to the group; doing one’s share
  2. Fairness: Treating all people the same according to notions of fairness and justice; not letting personal feelings bias decisions about others; giving everyone a fair chance.
  3. Leadership: Encouraging a group of which one is a member to get things done and at the time maintain time good relations within the group; organizing group activities and seeing that they happen.


Strengths that protect against excess.

  1. Forgiveness and mercy: Forgiving those who have done wrong; accepting the shortcomings of others; giving people a second chance; not being vengeful
  2. Humility/Modesty: Letting one’s accomplishments speak for themselves; not regarding oneself as more special than one is
  3. Prudence: Being careful about one’s choices; not taking undue risks; not saying or doing things that might later be regretted
  4. Self-regulation [self-control]: Regulating what one feels and does; being disciplined; controlling one’s appetites and emotions.


Strengths that forge connections to the larger universe and provide meaning.

  1. Appreciation of beauty and excellence [awe, wonder, elevation]: Noticing and appreciating beauty, excellence, and/or skilled performance in various domains of life, from nature to art to mathematics to science to everyday experience
  2. Gratitude: Being aware of and thankful for the good things that happen; taking time to express thanks
  3. Hope [optimism, future-mindedness, future orientation]: Expecting the best in the future and working to achieve it; believing that a good future is something that can be brought about
  4. Humor [playfulness]: Liking to laugh and tease; bringing smiles to other people; seeing the light side; making (not necessarily telling) jokes
  5. Spirituality [religiousness, faith, purpose]: Having coherent beliefs about the higher purpose and meaning of the universe; knowing where one fits within the larger scheme; having beliefs about the meaning of life that shape conduct and provide comfort.

Call us today on 1300 766 092 or Contact Us  to have your FREE VIA Signature Strengths Profile developed and to have a private and personal debrief and feedback session with one of our Coaches.

Applications of the VIA Signature Strengths

The VIA Signature Strengths can be used for

  • Executive Coaching
  • Leadership Coaching
  • Conflict Resolution
  • Developing Influencing Skills
  • Developing Interpersonal Skills
  • Developing Emotional Intelligence

Benefits of using the VIA Signature Strengths

When acted upon the VIA Signature Strengths assists to :

  • Increase self awareness
  • Increase behavioural options thus increasing personal flexibility

Become an Inspirational Leader. Get The 7 Insider Behaviours of Top Performing Leaders

For a more complete description of the VIA Signature Strengths please read Martin Seligman’s – Authentic Happiness

Be Sociable, Share!

Switch to our mobile site